Best HubSpot alternatives
HubSpot is a CRM tool best suited to growing teams that want marketing and sales in one connected system. Here are 19 other CRM tools on SoftShop — reviewed ones first.
Why you might look for an alternative
- Advanced features sit in higher paid tiers
- Can be more than a very small team needs
From our desk research of official provider pages — not hands-on tested.
CapsuleReviewed
Best for: Small teams wanting a straightforward contact and pipeline tracker.
HubSpot vs CapsulePipedriveReviewed
Best for: Small sales teams focused on managing a deal pipeline.
HubSpot vs PipedriveSalesforce Sales CloudReviewed
Best for: Larger organisations needing a highly configurable CRM.
HubSpot vs Salesforce Sales CloudActiveCampaign
Email marketing automation with CRM capabilities for growing businesses
Agile CRM
All-in-one CRM with sales, marketing and service features
Bitrix24
Free CRM with collaboration tools and project management
Close
Built-in calling and texting CRM for inside sales teams
Copper
CRM designed for Google Workspace
Freshsales
CRM with built-in phone and email
Insightly
CRM with project management
Keap
CRM and marketing automation
monday sales CRM
Customizable CRM that fits your process
Nimble
Social CRM with prospecting and contact intelligence
Nutshell
Simple CRM for small teams
Salesmate
Affordable CRM with built-in calling, texting and email marketing
SugarCRM
Highly customizable enterprise CRM platform
Vtiger CRM
All-in-one CRM platform with sales, marketing and support
Zendesk Sell
Sales CRM integrated with customer service platform
Zoho CRM
CRM for businesses of all sizes
Not sure yet? Tell us what you need and we’ll suggest a shortlist, or ask for a demo or help switching.