CRM software
20 CRM tools are listed on SoftShop. 4 have been reviewed against official provider pages and appear first; the rest are catalogue listings we haven’t reviewed yet, so check details with the provider.
- C
CapsuleReviewed
Best for: Small teams wanting a straightforward contact and pipeline tracker.
- H
HubSpotReviewed
Best for: Growing teams that want marketing and sales in one connected system.
- P
PipedriveReviewed
Best for: Small sales teams focused on managing a deal pipeline.
- S
Salesforce Sales CloudReviewed
Best for: Larger organisations needing a highly configurable CRM.
- A
ActiveCampaign
Email marketing automation with CRM capabilities for growing businesses
- A
Agile CRM
All-in-one CRM with sales, marketing and service features
- B
Bitrix24
Free CRM with collaboration tools and project management
- C
Close
Built-in calling and texting CRM for inside sales teams
- C
Copper
CRM designed for Google Workspace
- F
Freshsales
CRM with built-in phone and email
- I
Insightly
CRM with project management
- K
Keap
CRM and marketing automation
- M
monday sales CRM
Customizable CRM that fits your process
- N
Nimble
Social CRM with prospecting and contact intelligence
- N
Nutshell
Simple CRM for small teams
- S
Salesmate
Affordable CRM with built-in calling, texting and email marketing
- S
SugarCRM
Highly customizable enterprise CRM platform
- V
Vtiger CRM
All-in-one CRM platform with sales, marketing and support
- Z
Zendesk Sell
Sales CRM integrated with customer service platform
- Z
Zoho CRM
CRM for businesses of all sizes
How to choose CRM software
- List the jobs you need it to do and who will use it, then check which plan includes those features on each provider’s pricing page.
- Check it works with the tools you already use, and that you can export your data if you leave.
- Trial your top two with real work before committing.
Questions to ask in a demo
- Can you import our contacts and deal history from spreadsheets or our current CRM, and who does it?
- Which plan includes the email/calendar sync we need for Outlook or Gmail?
- Is the accounting integration (Xero/QuickBooks) built by you or a third party, and on which plan?
- Where is our data hosted, and can we export everything if we leave?
- What is the minimum contract length and number of seats?
Related
Not sure yet? Tell us what you need and we’ll suggest a shortlist, or ask for a demo or help switching.