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Reviewed in depth

Looker Studio

Business Intelligence

Google’s tool for building shareable reports and dashboards from many data sources.

Best for
Teams reporting on Google Analytics, Ads and Sheets data.
Key features
  • Drag-and-drop reports
  • Google data connectors
  • Shareable dashboards
Considerations
  • Complex modelling is limited compared with full BI suites
Pricing model
Standard version plus paid Pro option · Provider pricing
Free plan
Not verified — check provider

Checked against the provider’s site on 11 October 2026. Plans, features and availability can change, so confirm with the provider.

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